Google Analytics

google analytics

Google Analytics provides insights into how a website or app performs. It is used to track objectives and unearth thoughtful insights into how visitors locate a site, their activity on the site, and if objectives are met. This information makes it easier to craft an efficient marketing plan. With this web data and predictive model of how your actions will perform, you can increase the return on investment (ROI) of your website and businesses.

Benefits of Google Analytics.

  • Track online traffic
  • Analyze and understand user behavior
  • Get in-built data reports and the option to customize reports with desired KPIs
  • Improve online ads with marketing analytics
  • Conversion tracking to track the required conversions
  • Segment the users effectively
  • Improve SEO and content marketing
  • Understand your Target Group
  • eCommerce performance analysis
  • Track goals
  • Suggestions to improve performance
  • Discover the right platforms for marketing.

Traffic sources in Google Analytics:

1. Direct traffic

 Direct traffic represents those visitors that arrive directly and immediately on your site. It can be by typing your URL into the browser’s address bar, clicking a link on an email, SMS, chat..etc

2. Organic visit:

When a visitor reaches the website through any search engine like google, bing...etc they are organic visits

3. Referral Traffic:

Visits we get through referral links from other websites.

4. Social Media Traffic:

These are the visits gained from social media.

5. Ad Traffic

Ad traffic is gained when a user reaches a website through any advertisements.


How to Set Up Google Analytics for a website?

  • Login to google analytics and go to the setup page and hit start now.
  • Provide the account name and tick the required options from shown list.
  • Add the property name, select the country and click next.
  • Then select the website category, and population and also tick the options required. Click Create.
  • Agree to the terms and conditions.
  • Then choose the platform like website, android, ios...etc
  • Now copy the URL in the setup data stream page (clear the URL prefix from the copied URL), and also provide the stream name. Then click 'create stream.'
  • Click the view tag instructions and then install manually option.
  • Copy the tracking code and paste it to the head section of the HTML code of the website.

The installation of Google Analytics for a website can be completed by following the above steps.

After installing the tracking code you can view the interaction of visitors in the real-time section of Google Analytics.


Google Analytics can help you analyze the visitor’s behavior and how they are interacting with your business. This will be useful to see any trends across a certain time frame. With the help of data collected in GA, you can find out which campaign has been most efficient and plan for future marketing campaigns







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